Retain Students Currently In The District

The campaigns needed to retain and recruit your student population require more attention than ever.

The last thing you want is to attract a new student, only to lose them the next year.

Competing for students to attend your school is at an all-time high.

Caissa has implemented strategies learned from political campaigns to be able to touch every parent through multiple vehicles of communication.

We've accomplished this by providing material to send home in backpacks, working pick up and drop off lines, and through digital ads.

Our Results

We were able to confirm that 1,356 of the 1,375 students were returning to the district the next school year in a highly competitive area. We tracked the individual names of each student and worked directly with the district to confirm all names returned the next school year.

How We Did It

Caissa implemented strategies learned from political campaigns to be able to touch every parent through multiple vehicles of communication. We accomplished this by providing material to send home in backpacks, working pick up and drop off lines, and through digital ads. Caissa created individual landing pages so the parents could start the registration process before registration opened. This was put in place to keep the competition from getting the parents to commit before their neighborhood schools’ registration for the next year opened. The information collected from the landing pages were sent to the district so the registration department could follow up with the parents and guardians.

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5100 Poplar Avenue, Suite 1720

Memphis, TN 38137

1875 I Street, NW 5th Floor

Washington, DC 20006